American Girl is an American line of 18-inch (46 cm) dolls released in 1986 by Pleasant Company. The dolls portray eight- to eleven-year-old girls of a variety of ethnicities. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded in 1995 to include characters and stories from contemporary life. Aside from the original American Girl dolls, the buyer also has the option to purchase dolls that look like them. The options for the line of Truly Me dolls range from eye color, eye shape, skin color, hair texture, and hair length. A variety of related clothing and accessories is also available.
Pleasant Company was founded in 1986 by Pleasant Rowland, and its products were originally purchasable by mail order only. In 1998, Pleasant Company became a subsidiary of Mattel. The company has been awarded the Oppenheim Toy Portfolio Award eight times.